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Sales and the 'Talent Magnet'

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26 May 2011

Connecting the anywhere, anytime enterprise

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Can you outline concerns or challenges in connecting remote assets to the enterprise and explain how you are changing the way companies look at managing and monitoring their critical assets?

Jeff Newman. With over 50 billion assets in the world today, the real challenge is to determine the best and most cost effective way to connect them, turning them into smart assets designed to drive business growth, operational efficiencies and create value added services. And while there are intelligent devices of all shapes and sizes, it is the configuration, provisioning and management of those devices that poses the biggest challenge. But with the right partner, seamless connectivity to the enterprise can be achieved for deployments of all sizes. 

What are the obstacles that enterprise organizations need to overcome to achieve the goal of connecting their remote assets?

JN. While intelligent edge devices have the ability to connect critical data to multinational enterprise applications, a company must always consider the challenges that must be overcome to bring that data reliably to the application for use. Overcoming the dynamic cellular infrastructures of the world, surviving and thriving in the always connected world requires a clear understand of the idiosyncrasies of diverse communications networks.

Understanding how to manage the data produced by the vast number of end-points can be a daunting task for almost any company, but with an extensible architecture, one that is dynamic yet stable, scalable and reliable is critical to the overall success of an asset management deployment. 

How are advances in technologies helping accomplish ubiquitous connectivity?

JN. The anywhere, anytime experience is driving a profound technology transformation and broadband wireless users are demanding ubiquitous connectivity for a host of new applications. Delivering that ubiquitous connectivity can be a tumultuous task given the vast number of devices, their unique configurations, design parameters and a host of deployment issues. There are some things that require years of exposure and effort to refine and the wireless industry is one of those disciplines where experience and demonstrable results are paramount. We see through our unique solutions approach, the ability to help enterprise clients of all sizes get to an end-to-end solution that helps them connect with critical field based assets faster, and more reliably, helping them manage information that drives business decisions.

What are you doing differently than your competitors in this sector?

JN. With an extensible architecture designed to enhance enterprise communications, our N4A platform puts more intelligence at the edge of most any network. From far reaching remote devices to backend enterprise applications, our solution enables real-time communications to a company's most critical business applications delivering up-to-date asset information for timely decision making. Our industry leading, vertically optimized architecture delivers fast wireless asset management solutions development and deployment. We do not see any other firms, offering services like that and as a result a host of enterprise clients, the systems integrators and the carriers that support them are engaging like never before.

What can we expect to see from Enfora in the coming 12 to 18 months?

JN. Enfora is at the forefront of enterprise asset management connectivity solutions for the most demanding environments. We are delivering on a vision, bringing assets of all shapes and sizes into the dynamic world of IP connectivity, no matter where they may be in the world. 

Our goal is a simple one, to help clients of all sizes connect their valuable assets most anywhere, anytime - globally

Biography

Jeff Newman leads the strategic business development, market development and sales at Enfora. As CSO, he is responsible for setting corporate strategy and identifying, developing and managing new business opportunities for Enfora's next-generation wireless products.


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Disclaimer: All comments posted in a personal capacity